Nothing more than a neon sign on a take-out? Hands." How can we, as Americans, live so small as to see China as Manufactured goods that China, in a very real sense "takes off our Manufactured goods China exports, or the pollution related to these To mention the impact on our daily lives of the many affordable Looking to the future, China is the only real challenger toĪmerica as the world's economic engine and technological leader. Any dramaticĬhange in China could render that context less hospitable to American Military context where we do, in fact, thrive. Stabilizing diplomacy that shapes the entire global financial and World's largest nation - exerts economic focre and globally View the big picture: China - the world's oldest civilization and the How dare they! As if the United States alone had the Middle Kingdom.) These same people are incensed that China wants to beĪ world power. The great "Middle Kingdom." (Which is what "China" means in Chinese. They like it at their local restaurant, they have all they need from Happens in China, that as long as they can get sesame chicken the way Who tell me there is no reason in the world that they should care what In any case, I meet very intelligent, well-travelled worldly people Many westerners can recognize the tai ji - anĪmerican might call it the yin-yang symbol, or "that black and whiteįish in a circle thing." Good. Interaction - waxing and waning, pushing against each other,Ĭhallenging stasis. The interplay of yin and yangīy comparison, renders time in cycles. The Asian view takes the two primal forces as In the west we may view life as a struggleīetween two inimical and opposed forces: good and evil at war, winningĪnd losing respective battles, gaining momentum as measured along a The forces that shape our worlds are always in play, whether we Until that changes, policy shifts and political evolution will never be sufficient to launch China into economic superpower status. From Haier to CNOOC to Geely, Chinese brands continue to demonstrate a profound misunderstanding of successful branding and positioning in the United States. Most Americans can't name a single Chinese brand. Economy argues it's about globalizing China's innovations, advantages, and brands. It's not about being internationally competitive, as Elizabeth C. Outbound China principal Josef Blumenfeld had the following letter-to-the-editor published in the October 2006 issue of Fast Company.Ĭhina will not be able to dispel its image as a producer of "cheap, low-quality imitations" (to quote Professor Ming Zeng) until its companies learn to market themselves as the leaders they-often rightfully-see themselves as being. In response to an article in Fast Company - China Hands Open Debate: Is China the next economic superpower?
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